OUR MANDATE
Brand Advisory & Positioning
Our Scope
- Ranking Submissions
- Social Media Management
- Knowledge Management and Media Outreach
- Growth & Expansion Strategy
- Listing, Awards & Speaking Opportunities
About the Client
A 16-year-old law firm reputed for its intellectual property and corporate M&A practice areas. The firm’s partners are amongst the most well-known IP and Corporate lawyers in the country.
- Boutique law firm specialized in IP and corporate practices.
- Main office in New Delhi
- Seven Partners; One Of-Counsel
- Twenty-two Lawyers
- Practice Areas – Corporate Law, Technology, Data Protection, IP, Litigation
- Industry Focus – Automobile; Pharmaceuticals and Chemicals; Electronics and IT; FMCG; Fashion and apparel; Mechanical and Process Engineering; Media and Entertainment; Lifestyle and Retail.
The Challenges
- The firm’s practice volume was spilt as 75:25 between its intellectual property and corporate teams, respectively.
- WeYou Partners was onboarded as brand and strategy consultant to help the firm with branding and positioning its corporate practice, especially in terms of ranking and award submissions.
The Outcomes
- Strategy: Our strategy for the firm focused on maximising its awards and recognitions, positioning through knowledge management and PR initiatives, website redevelopment and social media management.
- Rankings: The firm’s corporate practice was ranked by Legal500, Chambers & Partners, asialaw and IFLR 1000.
- Recognitions: The firm’s lawyers and other practice areas were recognised by ALB India, IBLJ, WTR1000 and IP Stars.
- Visibility: Articles, white papers and report chapters authored by the firm’s members have been featured in different industry journals and legal media, including Bar & Bench, LiveLaw, Chambers & Partners, Mondaq, and more.
- Growth: It has seen substantial growth across social media platforms, with its LinkedIn being over 13,000 followers strong.
- Practice Volume Split: The practice volume of the firm is now split equally between its intellectual property and corporate practices.
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